文章摘要 本文围绕腾讯QQ与奇瑞QQ之间的商标争议，受访法律专家杨先生系统阐述了商标分类保护的基本原则、商标注册与异议的法律程序、驰名商标的认定标准及其法律效果。文章指出，商标专用权以核定使用的商品或服务类别为限，跨类保护需以驰名商标认定为前提；异议程序是公众参与商标审查、维护在先权益的重要途径。该访谈为理解互联网企业与汽车行业之间的商标冲突提供了实务视角，对企业在品牌布局、风险预警及争议应对方面具有参考价值。
关键词：腾讯QQ奇瑞QQ商标争议驰名商标认定商标分类保护
The reporter from Beijing Morning Post interviewed Mr. Chambers Yang on the present heated trademark dispute between Tencent QQ and Chery QQ. Mr. Yang explained the basic principles of trademark classified protection, the procedures for trademark registration and opposition, the establishment of well-known trademarks and etc. The interview report was published on Finance-Industry, section 26 of Beijing Morning Post Dec. 8 2005, and was reprinted by a lot of domestic Medias and news, laws or industry websites.
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